Briefs with cited passages
Outline, terms, questions, length, internal links and the exact passages that rivals get cited for, each with its source.
Content
Content briefs, drafting and Topic Finder for SEO
Briefs built from what actually ranks, with the evidence attached.
A Serpified brief is assembled from the live top ten for the keyword: the headings they share, the questions they answer, the terms they use, the passages that earned a featured snippet or an AI Overview citation, all quoted with their sources. Writers see the evidence, not a word count.
Drafts are scored from 0 to 10 with every deduction explained, rewritten or expanded on request, repurposed into social posts and email, imported from a URL or a document, and exported to your CMS.
What you get
Content score
A 0–10 score with the reasons: missing terms, unanswered questions, thin sections, no answer-shaped summary. Fix one, watch it move.
Drafting and rewriting
First drafts from the brief, section rewrites, expansions and tone changes, through a language model that only ever sees your brief and your text.
Topic Finder
Topics with demand, from questions and related searches, titled naturally and grouped into clusters with a suggested page type.
Import and export
Bring a page or document in to score it; export to HTML, Markdown or your CMS.
Answer-engine checks
Does the page open with a direct answer, carry a short definition, use question headings and structured data? The score tells you.
How it works
- 1Pick the keyword
The brief is built from the live result page in your market.
- 2Write or generate
Follow the outline; the score updates as you go.
- 3Publish and track
Export, publish, and add the keyword to tracking to see the result.
What changes
- ✓Writers stop guessing what the page must contain.
- ✓Every draft leaves with a score above 8.
- ✓Content that answer engines can quote.
How it compares
Content optimisation tools offer briefs and scores. Serpified's briefs quote the cited passages with sources, its score explains every deduction, and the Topic Finder and drafting are included rather than sold as add-ons.
Questions people ask
- What is a content brief?
- A content brief is the plan for a page: the keyword, the questions to answer, the headings, the terms to include, the length and the links. Serpified builds it from the pages that currently rank, with the evidence quoted.
- Does the AI write the whole article?
- It can draft from the brief, but the score and the cited evidence are there so a human edits with judgement. Drafts are marked as drafts until someone approves them.
- What is the content score based on?
- Coverage of the brief's terms and questions, structure, readability, answer-shaped sections and structured data, each deduction shown with the fix.
- Can I score an existing page?
- Yes. Import by URL or paste the text and the score appears with the reasons.
Works with
Try content free for 30 days
Included in every plan. Plans from $39 a month for three websites.