AI search

AI visibility: how ChatGPT, Gemini, Claude and Perplexity describe you

What the assistants say when a buyer asks.

Buyers now ask ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews before they search. Serpified asks those assistants the questions your buyers ask, repeatedly, and reads every answer: whether you are mentioned, in what position, with what sentiment and descriptors, and which sources were cited.

The result is a share of voice across assistants, a list of the sources they trust, and a to-do list: pages to write, answers to sharpen, crawlers to unblock, and sites to earn citations from.

What you get

Five assistants, one score

ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews and AI Mode, with repeats per prompt so the numbers have confidence ranges.

Per-brand readings

For every answer: mention, position in lists, sentiment, descriptors, recommended-for and criticisms, side by side with competitors.

Cited sources

The pages and domains assistants cite for your topics, which pages of yours are cited, and the gap between them.

Question discovery

Prompts suggested from your site and from what assistants are asked, plus fan-out queries they generate internally.

Actions

A ranked list: answer-shaped content to add, pages to fix, crawlers to allow, llms.txt to publish, sources to earn.

Weekly runs and alerts

Scheduled measurement with an email when share of voice or sentiment drops past a threshold.

How it works

  1. 1
    Choose prompts

    Start from the suggestions built from your site, add your own.

  2. 2
    Run

    Each prompt is asked of each assistant several times; answers are stored and read.

  3. 3
    Fix and re-run

    Work the action list; the next weekly run shows the change.

What changes

  • ✓A number for AI visibility a client can follow month to month.
  • ✓The exact sources to earn citations from.
  • ✓Pages written to be quoted, not just ranked.

How it compares

Dedicated AI visibility trackers measure similar things. Serpified covers five assistants plus Google AI Overviews, reads each answer per brand rather than just checking for a mention, ties the findings to the site audit and content tools, and includes it in every plan.

Questions people ask

What is AI visibility?
AI visibility is how often and how favourably an AI assistant mentions or recommends a brand when asked relevant questions. Serpified measures it by asking the assistants directly and reading their answers.
Which assistants are covered?
ChatGPT, Google Gemini, Claude, Perplexity, and Google's AI Overviews and AI Mode.
How is AI search optimisation different from SEO?
Assistants synthesise answers from sources they trust, so being cited matters more than ranking. The work is clear answers, structured data, crawler access and earning citations from the sources assistants use. Serpified's audit and content tools target exactly those.
What does a run cost?
A few research credits per answer depending on the assistant, shown before you run. Weekly runs on a handful of prompts fit comfortably in the Starter allowance.

Works with

Try ai search free for 30 days

Included in every plan. Plans from $39 a month for three websites.

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