What is media monitoring?

Media monitoring is the continuous tracking of where a brand, person or topic is mentioned online, so coverage can be measured and acted on. Serpified tracks news and web results, scores sentiment and authority, and alerts on spikes.

How often does it scan?

Daily by default, with results kept for history and trend lines.

Can I monitor competitors?

Yes. Any name or topic; comparisons across brands are shown side by side.

Brand and PR

Media monitoring and brand mention tracking

Know what was said about you before the client does.

Media monitoring scans news and the wider web for your brand, your competitors and the topics you care about. Each mention is read for sentiment and reach, sources are rated by authority, and a spike alert fires when the volume jumps.

Mentions without a link are the easiest outreach there is; they flow straight into the link-building CRM.

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What you get

Mention tracking

Brand, product, people and competitor names across news and web results, deduplicated, with the source and date.

Sentiment and themes

Positive, negative and neutral, with the themes behind each, so a PR team sees the shape of coverage.

Source authority

Each source rated so a mention in a national paper ranks above a forum post.

Spike alerts

An email when mentions jump against the baseline, with the sources that caused it.

Unlinked mentions

Mentions without a link to your site, pushed to outreach with a draft request.

How it works

1
Add names
Your brand, variants, competitors and topics, with words to exclude.
2
Read the feed
Mentions arrive on schedule with sentiment and authority.
3
Act on spikes
Alerts for jumps; unlinked mentions become link requests.

What changes

✓A coverage report with sentiment, not a list of URLs.
✓Links from mentions you already earned.
✓Early warning of a problem story.

How it compares

Specialist monitoring services track more channels. Serpified's version is simpler and included: news and web mentions, sentiment, authority, spikes and a direct path to outreach.

Questions people ask

What is media monitoring?: Media monitoring is the continuous tracking of where a brand, person or topic is mentioned online, so coverage can be measured and acted on. Serpified tracks news and web results, scores sentiment and authority, and alerts on spikes.
How often does it scan?: Daily by default, with results kept for history and trend lines.
Can I monitor competitors?: Yes. Any name or topic; comparisons across brands are shown side by side.

Works with

Link building AI search Reporting and access All features

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