Domain overview
Organic keywords, traffic estimate, traffic value, position distribution, intent mix, top pages and main competitors for any domain in 94 countries. Each card says what a refresh costs before you pay for it.
Competitive research
Competitor SEO and PPC research tool
Everything a competitor is doing in search, on one screen.
Competitive research in Serpified starts from a domain, not a keyword. Type any site and you get its organic keywords, estimated traffic and traffic value, top pages, paid keywords with the ad copy it has run, backlink profile, AI-search visibility and site health, with a note under every number saying where it came from and how fresh it is.
From there you compare up to five domains at once, find the keywords rivals rank for that you do not, and set a weekly watch that emails you when a competitor adds pages, changes titles, starts new ads or gains and loses rankings.
What you get
Organic rankings
Every keyword a site ranks for, with position changes, new and lost keywords, improved and declined, the ranking page, SERP features owned and the subdomains involved. Filter, sort and export as CSV.
Compare domains
Up to five sites side by side: shared keywords, keyword counts, traffic, authority and the pages that win. The quickest way to see who is ahead in a niche and by how much.
Keyword gap
Keywords your rivals rank for that you do not, split into missing, untapped, weak, strong, shared and unique, with an opportunity score that weighs volume against how hard the page-one sites are to beat.
Competitor monitoring
A weekly crawl and index check per competitor: new and removed pages, title and heading changes, new ads seen, ranking swings. Delivered as a digest email with a diff you can read in a minute.
Traffic analytics
Visits, sources, engagement and a growth quadrant for any set of domains, calibrated against Search Console where you connect it so the estimates are honest about their error bars.
How it works
- 1Enter a domain
Any site, any of 94 markets. Stored data is free to read; a fresh fetch costs a few research credits and the page tells you the number first.
- 2Read the overview
The hub shows rankings, traffic, pages, ads, links, AI visibility and health, each with its source and date.
- 3Go deeper
Open the keyword gap, compare rivals, or set a watch so the next change arrives in your inbox.
What changes
- ✓Find the keywords a competitor wins that you have never targeted.
- ✓Prove to a client which rival is growing and from which pages.
- ✓Hear about a competitor's new campaign the week it starts.
How it compares
Most established suites offer a domain overview and a keyword gap. Serpified matches the core data, shows the source and cost of every number, compares five domains in the gap instead of four, and keeps AI-search visibility and site health in the same hub rather than in separate add-ons.
Questions people ask
- What is competitive SEO research?
- Competitive SEO research is the study of which keywords, pages, links and ads bring a competitor its search traffic, so you can target the same demand with better pages. Serpified shows all of it for any domain from one search box.
- How accurate are the traffic estimates?
- They are estimates built from ranking positions and click-through rates, the same approach every tool uses. Serpified shows the range and the confidence, and when you connect Google Search Console it calibrates the model to your real clicks.
- How many competitors can I compare at once?
- Five domains in Compare and in Keyword gap, and as many weekly watches as your plan's project limit allows.
- Does it cover countries outside the United States?
- Yes. 94 countries and their main languages, plus city-level tracking for rankings.
- Is competitor data included in every plan?
- Yes. Every plan has every tool; plans differ by the number of websites, tracked keywords, research credits and seats.
Works with
Try competitive research free for 30 days
Included in every plan. Plans from $39 a month for three websites.