How does the Keyword gap work?

Enter up to five domains. Keywords are split into missing, untapped, weak, strong, shared and unique, with an opportunity score that weighs volume against how beatable the page-one sites are. Off-topic keywords are hidden using your site's profile.

Part of Competitive research in the Serpified knowledge base. Answers are kept current with the product; if one is out of date, tell us and we fix it.